Blog · Tag

opinion.

14 posts in this archive.

Category

The moat question, revisited

Opinion. A year in, where the durable advantage lives for a grounded-AI proposal product — and where it doesn't. Three candidate moats, two I believe in, one I don't.

Bo Bergstrom
Category

The 'we lost on price' excuse, decoded

What 'we lost on price' actually masks. An opinion piece, with evidence from the GAO debrief corpus and the patterns I've watched in our own win-loss data.

Bo Bergstrom
Category

Win-loss intelligence starts on day one

Most teams collect the wrong signals after a bid, and the wrong signals compound. An opinion piece on what to capture from the moment the RFP lands, not the day after the award email.

Bo Bergstrom
Category

The SOC 2 attestation is not the end of the questionnaire

A newly-attested SOC 2 Type II does not stop the questionnaires. Buyers still ask the same 200 questions, and what that tells us about how enterprise trust is actually built.

Bo Bergstrom
Category

DDQ fatigue is a security risk, not a productivity problem

Opinion. Rushing a 300-question security questionnaire at 11pm on a Thursday does not just cost time. It degrades real security posture, and the industry keeps framing it as a staffing issue.

Bo Bergstrom
Category

Grounded AI is not a feature, it's a refusal

Opinion. The thing that makes grounded AI different from regular AI is what the system refuses to do — answer when retrieval is empty. Here's what we will not ship even when reviewers ask for it.

Bo Bergstrom
Team & Workflow

SME collaboration, reconsidered: the preview

The async-first SME workflow we wrote about all year was half-right. Two hundred real interviews and a year of customer data later, here is what we got right, what we got wrong, and what the canonical post tomorrow will argue.

Sarah Smith
Category

The overpriced document repository trap

An opinion piece on why most RFP tools end up unused. The reviews tell a consistent story across Loopio, Responsive, and Qvidian: teams pay for AI features and end up using a search box. We have a theory about why.

Bo Bergstrom
Category

SME collaboration is a UI problem

An opinion piece. Why 48% of teams still cite SME wrangling as their #1 problem after five years of vendor promises — and why the answer is not another tool but a better surface for the SME.

Bo Bergstrom
Category

Why we don't do autonomous proposal agents yet

An opinion piece. What an agentic drafting system would have to guarantee that retrieval doesn't, why we don't think the category is ready, and the work we'd want to see before changing our position.

Bo Bergstrom
Category

Stop announcing features, announce what changed for the reader

An announcement that names a feature is a press release. An announcement that names what changed in the reader's day is a useful one. A short field note on what we'll publish under 'shipped' from now on.

Bo Bergstrom
Category

Content library vs. knowledge base is not semantics

The vendors call it a content library. We call it a knowledge base. The two words name two different products. Why I think the distinction is the most important one in this category.

Bo Bergstrom
Category

RFP software is a vocabulary problem

The terms vendors use — content library, AI suggestion, workflow automation — are doing too much work. Rename them and the failure modes get obvious. An opinion piece on why the category's marketing language is the bug.

Bo Bergstrom
Category

The RFP software category is broken in three specific ways

An opinionated walk through three concrete failure modes in the current RFP software category — generic AI, opaque pricing, and rotting libraries — with citations to the public reviews and research that back each one up.

Bo Bergstrom

See the proposal workflow

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