Blog · Tag
proposal-writing.
4 posts in this archive.
A grid for past-performance writeups
The table that turns 20 disorganized references into submit-ready past-performance prose. Four rows, six columns, and the discipline that makes every reference tell the same story from the buyer's angle.
Past-performance writing voice: past tense, specific, humble
Three real awarded past-performance narratives, anonymized. Why present-tense past performance reads like marketing, and why the humble voice wins more than the confident one.
Section openings that earn the next paragraph
Six real section openings from winning proposals, annotated. What they did, why the evaluator kept reading, and how to write them yourself.
Discriminators: the word your evaluator was trained on
APMP calls them discriminators. Most teams don't write them. Three real examples from awarded proposals — what they did, why they worked.
See the proposal workflow
Take the 5-minute tour, then start a trial workspace when you're ready to run a real pursuit against your own source material.