Blog · Tag
vocabulary.
2 posts in this archive.
Category
RFP software is a vocabulary problem
The terms vendors use — content library, AI suggestion, workflow automation — are doing too much work. Rename them and the failure modes get obvious. An opinion piece on why the category's marketing language is the bug.
Bo Bergstrom
Category
The day we stopped saying 'AI' and started saying 'retrieval'
A short note on a vocabulary switch we made internally — and the reason a one-word change settled three months of recurring product debates.
Bo Bergstrom
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