Blog · Tag
writing.
2 posts in this archive.
Craft
A past-performance story in three sentences
The compressed form that reads well, scores well, and survives the page-budget cut. One example, annotated.
PursuitAgent
Category
Stop announcing features, announce what changed for the reader
An announcement that names a feature is a press release. An announcement that names what changed in the reader's day is a useful one. A short field note on what we'll publish under 'shipped' from now on.
Bo Bergstrom
See the proposal workflow
Take the 5-minute tour, then start a trial workspace when you're ready to run a real pursuit against your own source material.